50% of Americans interested in Organic Food.

organicreportA new Gallup poll, published in the Washington Post, was released which analyzed the percentage of American interested in or attempting to add to their diet. The poll surveyed 1000 adults across the country in July. The results revealed an area differentiation as people living in city areas tended to incorporate , in contrast to rural areas which had the least percentage of . Americans most likely to eat are in the West, are 18 to 29 years old, vote Democrat or have an annual household income greater than $75,000. Those most likely to avoid foods live in the East, live in more rural parts, are age 65 or older, vote Republican or have an annual household income less than $30,000.

The poll notes that although household income continues to be a major factor in choices, with almost half of upper-income Americans actively buying foods, a significant amount of lower-income Americans (42%) now include into their diets. “Given that almost half of Americans actively try to include foods in their diets, they may view the benefits of foods as greater than their downsides, such as the higher cost or limited access.” While is associated with a “premium,” or more expensive cost, many say the cost of simply reflects the true costs of production.

The Gallup poll follows on the heels of a 2014 poll by the Trade Association (OTA) which reports that of products has continued to increase exponentially. According to the survey, sales of products in the U.S. jumped to $35.1 billion in 2013, up 11.5% from the previous year’s $31.5 billion and the fastest growth rate in five years. The growth rate of sales, which has averaged almost 10% every year since 2010, has dwarfed the average annual growth of just over 3% in total sales during that same period, and now makes up 4 percent of the $760 annually spent on . The fruit and vegetable category continues to lead the sector with $11.6 billion in sales, up 15%. With more than 10% of the sold in the U.S. now .



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