American consumers discriminated against by GMO cheerios.

cheeriosDiscrimination is alive and well in the U.S. world. inside released its annual social responsibility report which addresses the fact that General Mills does not provide American with what they want, namely a free environment. The report can be accessed here: http://pubs.greenamerica.org/i/193101

However, in response to European demand General Mills offers free cheerios to its European customers as the does not contain . General Mills addresses this briefly in their Global Responsibility Report for 2013: “As a consumer-focused company, GM tries to deliver what what and need. For that reason, products we produce for Europe do not use .”

One can only assume that the ’s strict and mandatory labeling of all foods has something to do with the decision to market GM free foods. In contrast to the FDA which has declined to take action despite numerous public concerns, the EU has strict labeling laws updated in 2000 and 2003 and enforces a strict safety assessment on a case by case basis for any .

Americans need to publicly campaign to stop the discrimination against their national status and mandate that companies offer free products to them as well, not just their European counterparts.

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