Ben & Jerry’s caters to U.S. consumer demand, goes GMO free. Organic Consumer Association calling for boycott.

benBen & Jerry’s, the U.S. ice cream maker, has announced that it’s relaunching its products without bio-engineered ingredients this year, stating a commitment to go free. The company received enormous backlash from its when it donated more than $450,000 to try to defeat the California labeling ballot. Unilever, the parent company of Ben & Jerry’s is a member of the Grocery Manufacturers Association.

In Europe Ben & Jerry’s is produced without ingredients. The company announced that it intended to complete the U.S. free transition in 2014.

The company has hyped ingredient and supported I-522, the to require labeling for food and beverage products with bio-engineered ingredients. Ben & Jerry’s was also a leading supporter in the Vermont legislative efforts this year making the state the first in the nation to require labeling of foods. Nevertheless the Organic Consumer Association is calling for a boycott of all Ben & Cherry’s products as the Grocery Manufacturers Association is currently suing the State of Vermont over the bill.

The switch to non ingredients is having a as other companies are following suite to remain in business. The Oregon cherry producer that supplies ingredients for Cherry Garcia switched from beet sugar to cane sugar to retain Ben & Jerry’s as a customer.


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