Class Action against Naked Juice for using GMO products

nakedjuice3   A class action was filed against Naked Juice, (owned by ), for marketing products as non and All Natural when in fact the product contains genetically modified and synthetic substances. The complaint can be accessed here.

Highlights of the Naked Juice lawsuit accuse the company of:

1) Labeling its products as “Non-” when, in fact, it knowingly used genetically-modified in its products.

2) False and misleading labeling of its products as “100% Juice”, “100% Fruit” and “All Natural” when the products contained many different synthetic and such as:

* Fibersol-2 — a proprietary synthetic digestion-resistant fiber produced by Archer Daniels Midland and developed by a Japanese chemical company.

* Fructooligosaccharides — a synthetic fiber and .

* Inulin — an artificial and invisible fiber added to foods to artificially increase fiber content with the typical fiber mouth-feel.

3) Intentionally misleading and deceiving its customers.

Consumers as evidenced on Naked Juice’s facebook page are not only boycotting the product because of misleading advertising but the companies $ 2.5 million donation to defeat 37 which would have made in California mandatory.

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Source
Naked Juice Class Action Lawsuit

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