An online petition from 15 year old Sarah Kavanagh, resulted in PepsiCo removing brominated vegetable oil, (BVO
), from Gatorade
PepsiCo claims that brominated vegetable oil is used to keep the citrus flavor from separating within the liquid. Sarah began the petition as the ingredient used is a flame retardant.
The European Union has not approved BVO
for human consumption
and its use has been banned in Japan and India. The FDA has since 1977 approved BVO
on an interim basis as a food additive, pending further study. Its interim status
can be accessed on the FDA website here.
Professor Vetter, from the University of Hohenheim, Institute of Food Chemistry
has suggested that the US voluntarily ban BVO
in its soft drinks
. In his 2010 study he analyzed the product ingredients available in Germany where BVO
is banned. However, sodas originating from the US are still readily available due to the US import market