General Mills finally caves to U.S. public pressure and has announced that it will be GM free.

cheeriosFor the upcoming new year, has advocated that it will market products that are free from (GM) . In its public announcement the company specified that it had been manufacturing its original-flavor Cheerios without for the past several weeks but declined to mention when it will implement the product in stores.

The product will specify that orignal cheerios are not “made with ”, although trace amounts of could still be present due to the of the manufacturing process and will be listed on the box. Other cheerio products are currently not impacted.

already produces and markets free products to the European market in response to strict labeling laws and consumer demands. The response to the U.S. consumer market is due to increasing awareness, public pressure and concern with regard to products.

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