Target announces elimination of GMOS by 2014 in new food product.

Target, a major national U.S. store has released a press release introducing a new healthy line called Simply Balanced.

The Simply Balanced collection is manufactured to be free of , colors and , and avoids syrup. The collection never uses , is mindful about the amount of in each product, and forty percent of the products are organic – giving guests more of the simple, recognizable ingredients they know and want – and a they can understand. The product excludes 105 common additive ingredients.

Target has committed itself to eliminating all contained in the Simply Balanced collection by 2014.

The Simply Balanced collection offers nearly 250 products across , , beverages, frozen seafood, dairy and cereal. The collection ranges in price from $1 for water to $14.99 for seafood. Key nutrition attributes are highlighted on the front of Simply Balanced packages to help guests find the products that meet their individual nutrition goals and wellness lifestyle needs.



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