The newly developed innate GMO potato is not being welcomed with commercial arms. McDonald’s the world’s largest fast food company and long term customer of J.R. Simplot (the developer of the innate GMO potato) has declined plans to buy the product.
The spud received USDA approval on the 7th of November to be commercially marketed.
The biotech company is hyping the potato as having innate potato genes designed to produce less sugars and less asparagine producing less acrylamide ( a carcinogen) when fried.
“McDonald’s USA does not source GMO potatoes, nor do we have current plans to change our sourcing practices,” the company said in a statement.
Simplot is relying on the potato market to embrace the GMO spud although considerable market and consumer backlash has derailed previous plans to launch a GMO potato product. Monsanto had previously attempted to market a bug-resistant “New Leaf” line of genetically modified potato. The product was overwhelmingly rejected by the fast-food industry and buyers, and it was pulled from production due to lack of business.