Hershey’s, the U.S. chocolate conglomerate; has announced a commitment to simpler ingredients. The company has also announced the launch of new products that will be gluten free and contain no artificial colors, flavors or high fructose corn syrup and the removal of artificial flavors and emulsifiers and transition to rBST free milk and non genetically modified sugar.
The company’s actions appear to be in response to wide spread consumer demand and a petition launched by GMO inside to remove GMO products as demonstrated by a statement on the Hershey website:
“As a consumer-centric company, Hershey continually looks to meet the needs of its customers and consumers. One of the things we are actively exploring is replacing high-fructose corn syrup with sugar in some products. This work is just underway and we do not have a timeframe established. Our aim is to be transparent with our consumers about the ingredients we use in our products. Once we have more information to share, we will be back in touch”.
Green America Food Campaigns Director Nicole McCann stated: “We congratulate Hershey’s on this important move and great first step. As one of the leading chocolate companies in the U.S., this commitment will help move the rest of the companies in this sector. Hershey’s joins General Mills, Unilever, Post Foods, and other leading companies in responding to consumer demand to make at least some of its products non-GMO.”
“Hershey’s needs to take the next step and go non-GMO with all of its chocolates, and get third-party verification for non-GMO ingredients. This includes sourcing milk from cows not fed GMOs and agreeing to prohibit any synthetic biology ingredients, starting with vanilla,” stated John Roulac, co-chair of GMO Inside. “Consumers are increasingly looking for non-GMO products and verification, and Hershey’s and its competitors would be wise to offer third-party verified non-GMO products to consumers.”